Acura

Acura

Acura is the luxury vehicle marque of Japanese automaker Honda. The brand was launched in the United States and Canada in March 1986, marketing luxury, performance, and high-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, China in 2006, Russia in 2014 and Kuwait in 2015. Honda's plan to introduce Acura to the Japanese domestic market in 2008 was delayed, due to economic reasons, and later withheld as a result of the 2008 financial crisis.

Acura holds the distinction of being the first Japanese automotive luxury brand. Since its inception, Acura has been a trailblazer in the automotive industry. In the late 1980s, the success of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyota and Nissan to launch their own luxury brands, Lexus and Infiniti, respectively.

Almost since its inception, Acura has been involved in American motorsports, specifically in Sports Car Club of America (SCCA) and IMSA GT Championship series. Acura would go on to take the Lights championship in its initial year, including a class win at the 24 Hours of Daytona.

The Acura logo, introduced in 1990 for the 1991 model year, is a stylised A (for Acura) that can also be interpreted as a skewed H (for Honda).

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Country Minato, Tokio, Japan

Founded in 1986

WebSite

http://acura.com